WATCH: Golden West Service – “Never Die”

WATCH: Golden West Service – “Never Die”

by Alex Mazzaferro

We’re happy to premier the newest video by Brooklyn’s Golden West Service for the track “Never Die” off their new album When You Die. Gentle guitar and bass thread their way between the beats of an unassuming drum machine as singer Matt Rohrer explores, in signature falsetto, the complexities of mortality: “I wish I was born in 1942 / so I could surf Malibu / all by myself. / I wish I was born in ’59 / so I could go to war and die / and then come back to life.” The visuals, meanwhile, echo that opening lyric with grainy footage of sunny surfing scenes but juxtapose them with a black and white performance by the band in the snow. At once somber and silly — the bleak winter landscape; the keyboards played with mittens on — that performance embodies the band’s ethos: light-hearted songs about serious subjects. “When You Die” is available now here.

Half Cloth

Independent Music & Arts Criticism

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